The UGC Creator brands keep coming back to
Authentic UGC videos for beauty, wellness, lifestyle brands, and more, that want to reach women 40+ - the highest-spending demographic online
Delivering content that's
on-brief, on-time, and built to perform
—an experienced lifestyle, beauty and wellness UGC creator in South Florida.
With 250+ brand collaborations and an authentic Gen X voice, I create content that converts because it's actually real.
I connect with the most overlooked and highest-spending demographic online — women who are living their best lives and actually have the spending power to prove it.
Wife. Mom of three young adults.
Dog mom of three.
Creating UGC since 2022 and never looking back.
I'm Cindy Lackey
Gen X UGC Creator
Hello!
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Beauty & Skincare
Lifestyle & Wellness
Why Brands Hire a Gen X UGC Creator
Women over 40 control more spending than any other demographic - and they scroll right past content that doesn't look like their life. My UGC videos for TikTok, Instagram Reels, and paid ads speak to them authentically, because I am them. That's why my content earns trust that younger-skewing creators can't fake.
Specialties
Lifestyle & Wellness Videos - your product, woven into real daily life
Pet Product Videos - three camera-ready dogs, endless authentic moments
Testimonials & Review Style Videos - the trusted-friend recommendation, on camera